The basis of all marketing is supplying customers with what they want at the price they are willing and able to pay. This applies whether you’re selling cars or repairing clocks. If your business stops performing as it used to, then we can help you to reassess your marketing.
Marketing Mix
Many people mistake marketing for advertising, but marketing is composed of several elements together known as the Marketing Mix - or "4 Ps" . It applies whether you're selling vegetables from a stall in a village square, aerospace components to aircraft manufacturers or homemade cards on the internet. The Marketing Mix comprises:
- Product - what you sell
- Price - how much you sell it for
- Place - where you sell it
- Promotion - how you advertise it
Every business has a marketing mix already in place, either from a marketing professional or from intuition based on their knowledge of their product and the marketplace. However, a Marketing Strategy and Plan should be considered when problems arise such as the following:
- Your sales are declining
- Your sales are growing too slowly
- You have just lost some key accounts to competitors
- You want to expand into a new region/market/country
- You think there's a market for a new product/service
- You wish you could reach more customers who would love your product
Marketing Strategy
A Marketing Strategy defines the overall goals and objectives of the business. For many it is a simple growth strategy, but it could be about increasing market share, opening a new market or launching a new product.
Marketing Plan
Once the marketing strategy has been explored and defined, the Marketing Plan is a report which defines how those objectives will be met in terms of the Marketing Mix together with timescales, budgets, targets and so on.
We provide marketing and market research solutions for clients in Warrington, Manchester, Liverpool, Wirral and throughout Cheshire, Lancashire, Merseyside and beyond.
We can assist you with honest advice and practical help in formulating a marketing strategy and marketing plan to address your business challenges.
Get in touch today and let us help with your marketing issues.