Don't print thousands of identical flyers - send personalised offers using your customer database and get around 30% improved response!
Fusion Direct Mail is our implementation of VDP - or Variable Data Printing - a revolutionary print marketing process designed to increase your direct mail response rates.
Rather than printing hundreds or thousands of identical flyers for a mailshot, Variable Data Printing utilises the capabilities of digital printing to make each flyer, letter, card, brochure etc unique. Personalisation of a direct mail shot significantly increases the response rates by recipients compared to a mass mailshot. Basically, people like to receive mail addressed to them, rather than an impersonal flyer of which 99% generally go in the bin.
Our Fusion DM service lets you easily customise your message individually targeting each customer, creating a personalised effect in your direct mail communications. Studies have shown that marketing using Variable-Data Printing increases response rates by up to 30% over traditional mass production direct mailing campaigns.
To do this, we combine - or fuse together your customer records or mailing list with a custom designed template mailshot together with graphics to produce a different mailing for each person, based on their individual interests, purchase history and preferences - all in one print run. Hence our name - Fusion Direct Mail.
Look below and see how each item of data from a response form on the left is inserted into postcard template on the right (front and back shown).
In addition, in the background, the software also reads the information from the choice of room and decorating preferences and uses them to select the photo matching that combination of choices and inserts it on the postcard in the correct position.
With Fusion DM, you are able to communicate with your customers on a customised and personalised one-to-one basis. This positive interaction builds customer loyalty. Our personalisation abilities makes every interaction positive and encourages the customer's response. We help to create your brand recognition and reputation, by generating customers' emotional attachment to the mailshots, and in turn to your business.
Fusion DM is a personalised and tailor made advertising channel for every single customer, which allows you to:
- Address each customer by name;
- Use photos and graphics that are relevant to to the individual customer’s age, marital status, income, previous purchases or preferences, etc.;
- Direct your customers to contact your sales representatives, or to access their unique webpage (PURL).
Your direct mail marketing campaign would have the same basic design template letter, brochure or postcard, but each printed item would be personalised using variable data from your customer database such as personalised salutations and attention grabbing customised messages.
As shown above, even images can be tailored and matched to each client and included as a variable element in the VDP process. This degree of personalisation is designed to achieve maximum visual impact to help you grab and secure your customer's attention, making VDP the most effective tool for increasing the ROI for your direct marketing campaigns.
Variable Data Printing offers opportunities for every business.
- A car dealership can send reminders for servicing featuring the customer's name and an image of the model of car owned, with upgrades available for that model.
- A health spa can boost repeat business and customer rapport targeting its message to include text, images and information tailored to each client's favorite service.
- A retail outlet can increase repeat business by personalising its direct mail advertising according to the products each customer is most interested in.
- Even doctor's surgeries, estate agents, vets, lawyers, business services etc can now communicate more personally with all their customers at once.
- Quite simply, Variable Data Printing is the most dynamic form of marketing available for use with printed promotional materials.
We provide Fusion Direct Mail and VDP services for clients in Warrington, Manchester, Liverpool, Wirral and throughout Cheshire, Lancashire, Merseyside and beyond.
Contact us today and find out how we can help your next mailshot work!