Generate repeat business by keeping in touch with your existing customers.
Clients who have purchased from you before are likely to remember you and be open to purchasing from you again. Some will be happy to recommend you to a friend, especially for a reward. And if they're not willing to use you again, it pays to find out why! Maybe there was a problem with their order which could be easily remedied?
Direct mail is the most economic and effective method. It enables you to communicate personally, rather than through display advertising and you can include leaflets or brochures, money-off coupons, loyalty points and so on. If your sales records can show you who bought what from you, your communications can be tailored to each individual.
Take a car showroom/garage for example:
- Customers who bought recently could get a letter thanking them for their purchase and checking that everything is as they expected with the vehicle.
- Customers who purchased longer ago would get a leaflet detailing the service and spares deals and air conditioning regassing service.
- Include a list of the latest sat nav upgrades and other gadgets available for their model of car.
- Show the team of skilled engineers and standard of the workshop.
- Offer an incentive to fill in the questionnaire or respond to the letter.
- Team up with other local businesses and include, for instance, a free full valet and clean from another business.
Think about your business - what could you offer, or is there news you need to tell your customers and clients? Jon Tarrant Design & Print can create direct mailshots which range from simple mail merging through to full personalisation, including graphics, photos etc.
We provide direct mail solutions for clients in Warrington, Manchester, Liverpool, Wirral and throughout Cheshire, Lancashire, Merseyside and beyond.
Would you like more repeat business? Do you need help with customer relations?
We can assist you with honest advice and practical help in formulating a direct mail strategy to address your business challenges.
Contact us today and let us help you use direct mail profitably!